The innovative device IQOS that revolutionized tobacco industry is already available on our market. Philip Morris International aims to create a smoke-free future and replace cigarettes with smoke-free products for the benefit of adult smokers who would otherwise continue to smoke, thus making a complete transformation in the industry. Philip Morris is a leading international tobacco company engaged in the production of cigarettes, smokeless products and associated electronic devices and accessories, as well as other products containing nicotine. The company is building its future on this new category of smoke-free products which, although are not risk-free, are a far better choice than smoking.