Viva, the leading Macedonian producer of natural fruit juices, celebrated its 30th anniversary with an event attended by business partners, associates and loyal consumers. From humble beginnings in 1994, Viva has become a leader in the domestic market and a leading producer in the region, exporting to over 30 countries. The anniversary celebration included a performance by Croatian singer Petar Grašo and served to strengthen business relations. During the event, the company’s key achievements, such as innovation and sustainable business practices, were highlighted. Viva will continue to focus on innovation and expansion into new markets, in order to remain a leader and a global brand.