One Million Seedlings
Read the story
Halk Mobi POS
Read the story
Opportunity Diaspora
Read the story
Partner of the National Theatre
Read the story
© 2025, Element PR
Read the story
Read the story
Read the story
Read the story
Under the slogan “Culture Matters”, Halkbank AD Skopje and the Macedonian National Theatre established an annual partnership through which the Bank becomes the main partner of one of the country’s most significant cultural institutions.
The cooperation includes financial support for MNT’s activities, as well as joint initiatives aimed at greater promotion and accessibility of the theatre’s programme. Through this partnership, Halkbank confirms its commitment to culture, art and projects that create long-term value for the community.
Halkbank offers modern banking solutions for the Macedonian diaspora, including fast euro transfers through the SEPA payment system, saving options in denars and foreign currencies, and digital financial management through electronic and mobile banking.
These services allow clients living and working abroad to connect their financial needs with Macedonia more easily – from sending funds and saving, to managing personal obligations and preparing for future investments in the country.
Halkbank AD Skopje introduced Halk Mobi POS, a digital solution that enables companies to accept card payments directly through a mobile phone or tablet. The service turns a smart device into a practical tool for contactless payments, without the need for additional POS equipment.
The solution is designed for small and medium-sized businesses, independent merchants and field sales professionals, providing fast, secure and simple transaction processing. Through this service, Halkbank continues to invest in digitalization and solutions that support the everyday operations of businesses.
Halkbank AD Skopje, in partnership with PE National Forests, continues the “One Million Seedlings in 5 Years” initiative through afforestation and revitalization of fire-affected areas. The activity includes the planting of 215,000 seedlings across 80 hectares in several locations throughout the country.
The initiative is part of the long-term green platform HalkEco and confirms the Bank’s commitment to sustainable environmental investments, preservation of natural resources and the creation of a healthier environment for future generations.
In her interview, the Director of “Semos Edukacija”, Valentina Taseva, points out that the actual readiness of companies for artificial intelligence is lower than their perception, as experimenting with tools often occurs without any connection to strategic business goals. To overcome this situation, she emphasizes the necessity of a structured approach, where the application of AI is viewed as an integral part of the business strategy, executed through a clear process – from idea and planning to a measurable result. This process begins by aligning AI with the company’s strategic goals, followed by determining the specific departments and processes for implementation.
According to Valentina Taseva, implementing such a structured approach yields at least three key benefits: increasing company productivity while reducing time and costs, driving further digitalization, and enabling additional definition and clarification of the business processes themselves. She concludes that only through this genuine integration, and by overcoming the lack of knowledge and strategy, can companies generate concrete and measurable value in their daily operations.
On the occasion of World Multiple Sclerosis Day, students from the 2024/25 generation of the Graphic Design Academy at “Semos Edukacija”, under the mentorship of Daniela Spaseva, created educational posters to visualize the invisible symptoms of the condition, with the outstanding designs officially recognized and awarded at the traditional “Semos Academy Awards”.
Developed within a course dedicated to socially responsible practices, these creative solutions were exhibited at Europe House Skopje and will be utilized across the digital channels of the National Multiple Sclerosis (MS) Association to raise public awareness and support for individuals living with this condition.
At the Third Regional Conference of ISOS (Institute of Accountants and Certified Accountants), “Semos Edukacija” premiered innovative AI-driven software solutions to over 1,000 financial professionals, designed to automate routine accounting workflows.
This advanced application will specifically be utilized for automated matching of balances and liabilities, tracking receivables, and structuring data from incoming invoices, thereby saving time, reducing manual cross-checks, and enhancing security in sound business decision-making.
“Energy Net Electric”, as the authorized and licensed distributor of the world-renowned brand “Mitsubishi Electric”, has officially opened two new exclusive showrooms in Skopje, located on “Ilindenska” street and in the Mičurin neighborhood of Aerodrom.
The grand opening featured the promotion of the latest premium inverter model, the MSZ-AY, which combines an elegant design, superior A+++ energy efficiency, an advanced “V-Blocking” filter, and an exceptionally quiet operation, proving to be a perfect solution that offers much more than just simple cooling and heating.
Backed by the US DFC, Alcazar Energy has launched the public consultation for the Stip wind farm project with a capacity of up to 396 MW and a value exceeding USD 500 million, set to be co-financed by the EBRD, IFC, and Erste Group.
This major investment will successfully provide clean electricity to fulfill the needs of over 100,000 households while directly creating around 630 new jobs during its construction phase.
In a dynamic everyday routine, short breaks have special value. NERA CAFFÈ is created as a practical and tasty coffee solution for everyone who wants to enjoy their coffee ritual wherever they are, without preparation and without additional time.
With the rich taste of 100% real coffee and a balanced milky note, NERA CAFFÈ offers creamy enjoyment in several flavours, including Macchiato, Cappuccino, Strong, Almond Late and Ice Coffee. The product carries the idea that sometimes one good coffee moment is enough to give the day a better rhythm.
SOS Children’s Village Macedonia opened a support and counselling office for parents and children in Kavadarci, with the aim of providing free professional support to families from Kavadarci and the Vardar region. The space is intended for parents and children who need advice, guidance, understanding and support in dealing with different family and developmental challenges.
The initiative is part of the project “Right to Family II” and is implemented in cooperation with the Municipality of Kavadarci. The office represents an important step in strengthening community-based services, with a focus on positive parenting, mental health and children’s wellbeing. Through such local services, SOS Children’s Village Macedonia brings support closer to families and contributes to prevention, stability and a safer childhood.
SOS Children’s Village Macedonia and Moto Club “Vepar” implemented the initiative “Riding with Heart – because family is the engine that moves us”, sending a strong message about the importance of family, care and community support. As part of the activity, more than 100 motorcyclists and supporters took part in a motorcycle parade through Skopje.
The initiative emphasizes the importance of belonging, safety and support for children and young people growing up without parental care. Through activities of this kind, SOS Children’s Village Macedonia continues to raise public awareness about solidarity and shared responsibility, reminding the community that every child deserves to grow up with the feeling that they are not alone.
SOS Children’s Village Macedonia invests in modern approaches and continuous professional development for experts working with children, parents and foster caregivers. Through training in Dyadic Developmental Psychotherapy and DDP Parenting, professionals from several institutions improve their knowledge in working with children who have experienced trauma.
These methods focus on relationships, emotional safety and building trust between the child and the adult caring for them. The activities are implemented within the regional project “Right to Family II”, with the aim of developing a coordinated and high-quality support system. Through this approach, SOS Children’s Village Macedonia contributes to safer, more professional and more consistent care for children and families.
SOS Children’s Village Macedonia marks 25 years of dedicated work in supporting children, young people and families across the country. Throughout its work, the organization has helped change 6,090 lives, providing care, support and new opportunities for children without parental care, young people and families at social risk.
This milestone highlights the organization’s continuous mission – that no child should grow up alone. Through programmes for family care, youth support, psychological assistance, counselling and family strengthening, SOS Children’s Village Macedonia continues to create conditions in which every child can grow in a safe, supportive and caring environment.
Jan looks at ideas, numbers and trends until the story starts making sense. He brings the analytical eye to the creative process — which basically means he knows why something works, not just that it looks nice.
Tanja turns research, insights and scattered information into a clear direction. She is the calm, strategic brain that helps campaigns move from “nice idea” to “this actually has a point.”
Damjan is where strategy meets “wait, that could actually be cool.” He builds social media concepts that make sense, look good and give brands a reason to show up online with confidence.
Marijana is the person who makes sure content doesn’t just exist — it gets posted, noticed and aligned with the brand. She balances creativity, timing and platform logic like it’s a normal human skill.
Vesna is the person who makes sure creativity and invoices can peacefully coexist. She keeps the numbers, budgets and finances under control, which is why the rest of us can continue pretending everything is just ideas and coffee.
Anastasija is where PR coordination, media communication and daily execution meet. She keeps things moving between ideas, announcements, clients and journalists — with the kind of calm energy every agency needs when “urgent” becomes the default setting.
Aleksandra lives somewhere between a content calendar, a press release and ten open WhatsApp groups. She knows how to turn ideas into campaigns, campaigns into conversations, and “we need this urgently” into something that looks like it was planned for weeks.
Aleksandra knows how to make a message sound strong, polished and impossible to ignore. She brings structure, media instinct and PR experience to the moments when brands need to say things right.
Hristijan is the reason “just make it look good” actually becomes something that looks good. He turns ideas into visuals, visuals into identity, and client feedback into design without losing his mind — most of the time.
Biljana keeps the whole Element PR machine moving, organized and slightly scared of deadlines — in the best possible way. She connects people, projects and chaos into something that actually works.
The force behind Element PR and the person who somehow sees the full picture before anyone else sees the problem. Tatjana turns ideas into direction, direction into strategy, and strategy into results — usually while already thinking three steps ahead.