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Semos Edukacija presents practical AI solutions to simplify accounting workflows before 1,000 professionals
At the Third Regional Conference of ISOS (Institute of Accountants and Certified Accountants), "Semos Edukacija" premiered innovative AI-driven software solutions to over 1,000 financial professionals, designed to automate routine accounting workflows.
This advanced application will specifically be utilized for automated matching of balances and liabilities, tracking receivables, and structuring data from incoming invoices, thereby saving time, reducing manual cross-checks, and enhancing security in sound business decision-making.
Students from Semos Edukacija design posters to support individuals with multiple sclerosis
On the occasion of World Multiple Sclerosis Day, students from the 2024/25 generation of the Graphic Design Academy at "Semos Edukacija," under the mentorship of Daniela Spaseva, created educational posters to visualize the invisible symptoms of the condition, with the outstanding designs officially recognized and awarded at the traditional "Semos Academy Awards."
Developed within a course dedicated to socially responsible practices, these creative solutions were exhibited at Europe House Skopje and will be utilized across the digital channels of the National Multiple Sclerosis (MS) Association to raise public awareness and support for individuals living with this condition.
Taseva: AI must be part of the business strategy, not just a tool for experimentation
In her interview, the Director of "Semos Edukacija", Valentina Tase, points out that the actual readiness of companies for artficial intelligence is lower than their perception, as experimenting with tools often occurs without any connection to strategic business goals. To overcome this situation, she emphasizes the necessity of a structured approach, where the application of AI is viewed as an integral part of the business strategu executed through a clear process - from idea and planning to a measurable result. This process begins by aligning AI with the company's strategic goals, followed by determining the specific departments and processes for implementation.
According to Valentina Taseva, implementing such a structured approach yields at least three key benefits: increasing company productivity while reducing time and costs, driving further digitalization, and enabling additional definition and clarification of the business processes themselves. She concludes that only through this genuine integration, and by overcoming the lack of knowledge and strategy, can companies generate concrete and measurable value in their daily operations.
Jan looks at ideas, numbers and trends until the story starts making sense. He brings the analytical eye to the creative process — which basically means he knows why something works, not just that it looks nice.
Tanja turns research, insights and scattered information into a clear direction. She is the calm, strategic brain that helps campaigns move from “nice idea” to “this actually has a point.”
Damjan is where strategy meets “wait, that could actually be cool.” He builds social media concepts that make sense, look good and give brands a reason to show up online with confidence.
Marijana is the person who makes sure content doesn’t just exist — it gets posted, noticed and aligned with the brand. She balances creativity, timing and platform logic like it’s a normal human skill.
Vesna is the person who makes sure creativity and invoices can peacefully coexist. She keeps the numbers, budgets and finances under control, which is why the rest of us can continue pretending everything is just ideas and coffee.
Anastasija is where PR coordination, media communication and daily execution meet. She keeps things moving between ideas, announcements, clients and journalists — with the kind of calm energy every agency needs when “urgent” becomes the default setting.
Aleksandra lives somewhere between a content calendar, a press release and ten open WhatsApp groups. She knows how to turn ideas into campaigns, campaigns into conversations, and “we need this urgently” into something that looks like it was planned for weeks.
Aleksandra knows how to make a message sound strong, polished and impossible to ignore. She brings structure, media instinct and PR experience to the moments when brands need to say things right.
Hristijan is the reason “just make it look good” actually becomes something that looks good. He turns ideas into visuals, visuals into identity, and client feedback into design without losing his mind — most of the time.
Biljana keeps the whole Element PR machine moving, organized and slightly scared of deadlines — in the best possible way. She connects people, projects and chaos into something that actually works.
The force behind Element PR and the person who somehow sees the full picture before anyone else sees the problem. Tatjana turns ideas into direction, direction into strategy, and strategy into results — usually while already thinking three steps ahead.